Internet surveys
Conduct surveys targeting large-scale survey monitors
Visiting-interview surveys
Retrieve stable representative data
Visiting-questionnaire surveys
Retrieve stable representative data
Mail surveys
Approach subjects who are difficult to gain access to for internet surveys
CLT / Central location tests
Pending commercial / naming / packages…
Want to listen to consumers’ comments before putting these out
Home use tests
Have consumers provide responses during actual use in the home
Mystery shopper surveys
Investigates shop data and provides factual investigation results
Tablet terminal research
Retrieve questionnaires quickly using tablets
Group interviews / Detailed interviews
Conduct small-group interviews in a round-table format
Photo diaries
Press toward consumer insight by having them write blogs
Ethnography
Gain deep insight from the undisguised, candid behavior of consumers
MROC
Bring about emergence of opinions among members of the same community
Social listening
Analyze comments on blogs and Twitter to catch marketing hints
Meetings with professionals/ Industry meetings
Listen to the opinions of experts and make use of them during strategic planning
Collage method
Visually represents people’s subconscious
Laddering method
Understands people’s awareness and the benefits of brands etc. through hierarchy structures
Projection method
Projects ambiguous images / values that cannot be expressed well in words onto something else to clarify them
Breaching experiments
Reveals the essential value of a brand through prohibited behavior
Cluster analysis
Segments (categorizes) consumers through people’s “awareness / values”
Correspondence analysis
Visually understand brands’ positions
Conjoint analysis
Aids in optimal new product development
Covariance structure analysis
Visualizes the causal relationship between consumers’ “Consciousness and behavior”
AccessMill
A tool which is able to analysis the actual behavior-based on internet.
DMI workshop
A research program which can provide total solotion based on our rich research experiences, we are able to provide consistent research program like "Insight/Discovery ⇒ Aidi instantiation workshop ⇒ result verification"
Campaign Evaluator
A measurement method for effect-analysis by comparing the score of "television advertising evluation measurement of the whole industry norm include the competitor" and "Campaign effect measurement"
Solution Compass
A program that guides the way to solutions to challenges, based on maps that visualize the structures of consumers’ consciousness
Biologial Reaction Measurement Survey
A tool which conduct by behavioral observations, together with the brain science applications or other scientific method like physiological psychology, for verify or insight deeper.
Counseling Group Interview
Group Interviews which are design or consult with our rich psychological research experiences for every steps (planning, fieldwork, reporting); moreover we are able to insight with consumer's deeper psychology level.
DE- FACTO
A DMI-original text mining service
i-café@dmi ( MROC )
A DMI-original online community / MROC service
AIRs
Automatic programs which enable to process a research by one step; (compose questionniare --> fieldwork --> data processing). Moreover it can process the data output instantly.
Quick-CROSS
A free of charge software which is easy to use for cross tabulation or data processing, also it can process simple reports too.